I build teams & systems that help designers do their best work.

I've crafted design functions from the ground up, scaled them across complex organizations, and helped teams figure out what AI actually looks like in practice.

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Mockup of 3 iphone screens using our new design system

Leading enterprise design teams

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Guided design strategy across marketing and service journeys—simplifying complexity, expanding personalization, and leading a growing team of 14+.
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Building a global culture of AI exploration

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I designed and launched Prudential’s Designing with AI initiative — creating a global, repeatable practice for faster exploration, higher clarity, and smarter decision-making across U.S., Brazil, Mexico, & Japan.
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how i work

I build design teams.

I've done it three times, from founding designer at a 2-person startup to leading 30 designers in fintech. I care about the stuff that makes a team actually function: clear roles, good rituals, honest feedback loops, and a culture where people grow. I trust my ICs to own the work. My job is to make sure they have what they need to do it well.

I build systems that scale.

Design systems, intake processes, org structures, measurement frameworks. I like the behind-the-scenes work that makes everything else move faster. I'm the person who reorganizes the Figma files, rethinks the crit format, and builds the tracker nobody asked for but everyone ends up using.

I make AI practical.

I run workshops, build toolkits, and help teams figure out what AI-native design actually looks like day to day. Not theory. Real workflows, real tools, real output. I think the teams that experiment together learn faster, and I'd rather put something scrappy in front of people than wait for it to be perfect.

I stay in the craft.

I make it a point to design something every day. Staying close to the work makes me a better leader. It keeps my feedback sharper, my instincts current, and my conversations with ICs grounded in the actual craft, not just the strategy around it.